Equalizer - Mercedes Benz

worldwide
competition, winner 2008

The "Equalizer" creates spatial distinction through the use of acoustics. Mercedes counters the battle of disruption, clashing logos and colors typical of motor shows with a presence that absorbs the surrounding white noise. Visitors to the stand are transported to a separate world through the absence of sound. A starry sky with more than 1500 acoustically absorbent foam extrusions above, and a field of street reflectors below are the core elements of the project. The varying heights of the foam extrusions generate a ceiling topography which frames the three highlights presented by Mercedes.